Applications of anthropology book
Applications of Anthropology: Professional Anthropology in the Twenty First Century, Sarah Pink (ed)
At the beginning of the twenty first century the demand for anthropological approaches, understandings and methodologies outside academic departments is shifting and changing. Applications of Anthropology explores this new context where anthropologists and anthropological approaches and ethnographic methods are increasingly important in the public sector and industry in organizations as diverse as television production companies, DFID, multinationals such as Unilever and Intel, the Ministry of Defence, as expert witness in legal cases and as public health service researchers. Through a series of fascinating case studies of anthropologists' experiences of working with such diverse organizations the book examines existing and historical debates about applied anthropology. It explores the relationship between the 'pure and the impure' - academic and applied anthropology, the question of anthropological identities in new working environments, new methodologies appropriate to these contexts, the skills needed by anthropologists working in applied contexts where multidisciplinary work is often undertaken, issues of ethics and responsibility, how anthropology is perceived from the 'outside'. This signifies an encouraging future both for the application of anthropology outside academic departments and for the new generation of anthropologists who might be involved in this.
This book is essential reading for students of anthropology considering how to build a career on the basis of their studies, researchers contemplating undertaking applied work and anyone who is considering collaborating with anthropologists in an applied field.
The signifies an encouraging future both for the application of anthropology outside academic departments and for the new generation of anthropologists who might be involved in this.
This book is essential reading for students of anthropology considering how to build a career on the basis of their studies, researchers contemplating undertaking applied work and anyone who is considering collaborating with anthropologists in an applied field.
Contents:
Introduction: Applications of Anthropology
Sarah Pink
Section 1: the history and development of applied anthropology in the UK
Chapter 1: Machetes into a jungle? A history of anthropology in policy
and practice, 1981-1996
Sue Wright
Chapter 2: Dinner at Claridges? Anthropology and the 'Captains of
Industry' 1947 -1955
David Mills
Section 2: anthropology and industry
Chapter 3: The Pure and the Impure?: Applying Anthropology and Doing
Ethnography in a Commercial Setting
Simon Roberts
Chapter 4: The Need For Applied Anthropologists To Engage With
non-Ethnographic Research Methods: A Personal View
Adam Drazin
Section 3: anthropology and the public sector
Chapter 5: Social Development, Institutional Analysis and Anthropology?
Maia Green
Chapter 6: Applications of Anthropology: An Exotic Input to the Defence
and Security Community
Mils Hills
Chapter 7: Applications of Anthropology in the National Health Service
Elizabeth Hart
Section 4: anthropologists in the public domain: anthropology media and law
Chapter 8: Anthropologists in television: a disappearing world?
Paul Henley
Chapter 9: Research, Representations and Responsibilities: An
Anthropologist in the Contested World of Foxhunting.
Garry Marvin
Chapter 10: Making a Difference?: The anthropologist as 'cultural expert'
in legal cases
Stephanie Schwandner-Sievers
